HADIA Foundation Website

Background

HADIA Foundation is an Australian-based not-for-profit organisation providing humanitarian assistance across Afghanistan, with a focus on education, health, emergency aid and empowerment.

Established in 2016 and registered with the Australian Charities and Not-for-profits Commission (ACNC), HADIA Foundation holds Deductible Gift Recipient (DGR) status and operates primarily through volunteers. This lean operating model helps ensure donations are directed as efficiently as possible towards meaningful project work on the ground.

As the Foundation’s work continued to grow, it needed a stronger digital presence to communicate its mission, build trust with supporters and make it easier for people to contribute to active campaigns.

The Challenge

HADIA Foundation needed more than a standard charity website. It required a practical fundraising and engagement platform that could support both its humanitarian mission and its day-to-day operations.

Key challenges included:

Fragmented fundraising
HADIA did not have a centralised platform to showcase, manage and track multiple fundraising campaigns at the same time.

Manual administration
Donation processing, donor record keeping and financial reconciliation required unnecessary manual handling, placing pressure on a volunteer-led team.

Disconnected donor journey
The Foundation needed a better way to keep donors informed and engaged after their initial contribution, particularly through automated follow-up communications and campaign updates.

Balancing urgency and trust
The website needed to communicate the immediate human need behind HADIA’s work while also building credibility with individual donors, corporate supporters, media organisations and government stakeholders.

Engagement and Approach

HADIA Foundation partnered with OSKY to design and develop a purpose-built website that could act as its primary digital presence, fundraising hub and supporter engagement platform.

The goal was to create a site that felt emotionally compelling, credible and easy to use, while giving HADIA’s volunteer team practical tools to manage campaigns, reduce administrative workload and communicate impact more effectively.
OSKY worked closely with the HADIA team to understand its audience groups, project priorities and operational needs. This included designing a clear content structure around HADIA’s key cause areas, creating a streamlined donation experience, and integrating the website with back-office systems to support smoother financial management and donor communications.

The Solution

OSKY delivered a comprehensive WordPress website designed to inspire action, build trust and support HADIA Foundation’s ongoing growth.

The new platform includes:

Mission and impact

• Dedicated programme pages for Education, Health, Emergency Aid and Empowerment
• A clear Impact section showcasing outcomes since 2016, including children educated, surgeries conducted, people fed and other practical results
• A responsive and accessible design suitable for a wide range of devices and users
• A scalable WordPress platform that the volunteer team can manage independently

Fundraising and donor experience

• A full donation engine supporting both one-off and monthly giving
• Individual campaign pages with fundraising goals and real-time progress tracking
• Flexible donation options allowing supporters to give to a specific campaign or to the Foundation more broadly
• DGR tax deductibility messaging integrated into the donation journey to provide clarity and confidence for donors

Operations and automation

• QuickBooks integration so donation amounts and donor details are automatically recorded for accurate financial management
• Mailchimp integration so donors are automatically added to the Foundation’s mailing list for follow-up communications and campaign updates
• Reduced manual handling for the volunteer team, allowing more time to be focused on project delivery and supporter engagement

Results and Benefits

The new HADIA Foundation website gives the organisation a credible, scalable and action-focused digital platform that supports both immediate fundraising needs and long-term organisational growth.

Donors can now explore HADIA’s programmes, understand the impact of their contribution, choose between one-off and recurring giving, and stay connected through automated communications.

The platform now provides:

• • A clear and authoritative digital presence aligned with HADIA’s humanitarian mission
  • A more intuitive donor journey that supports both one-off and recurring contributions
  • Real-time campaign fundraising visibility to keep supporters informed and engaged
  • Automated financial reconciliation through QuickBooks, reducing manual administration
  • Automated donor communications through Mailchimp, helping the Foundation maintain stronger relationships with supporters
  • A flexible website structure that can support new campaigns, programmes and future growth

For HADIA Foundation, the website is now more than a digital presence. It is a scalable fundraising and engagement platform that helps the organisation turn public support into practical humanitarian outcomes for communities in need.

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