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Concern or Curiosity? How medical websites drive millions to engage

Monday June 26, 2017

For trusted and timely healthcare, medical websites have become a primary point of action for health care providers offering vital healthcare solutions to online patients. Through the immediate availability to identify, prevent and treat signs and symptoms of illness or disability healthcare providers and physicians are providing their patients a dynamic approach to their personal health and wellness maintenance. Although, this is not to say that it can completely replace a visit to your local doctor, but it can certainly aid your ability to find one. However, if you needed to create a medical website, we can help you find a great wordpress developer or drupal developer.

As healthcare consumers take more control of their personal healthcare management and empower themselves, intrinsic marketing strategies are being deployed by the most successful medical websites to divert curious patients to them directly. Providing an immediate source of readily available limitless information is what keeps patients returning and loyalty and retention strong.

How effective medical websites ultimately aid medical consumers in the choices that they have, treatments available, and the accessibility and freedom in selecting a clinic or specialist that they can refer themselves to – makes a difference in gaining website recognition and repeat visitor engagement.

For example, the Mayo Clinic is the first and largest integrated, not-for-profit medical group practice globally and a comprehensive example of an online medical library offering patient services and updated medical research news. Their continual growth is within the marketing methods that they apply and these crucial elements are what drive medical consumers to remain repeatedly engaged and succeeding what many inadequate medical websites are lacking.

When a medical practice has launched a website, the next step in asserting exceptional performance is by gaining prominence and this includes providing immediate online communication exchange opportunities that can be instigated by patients anytime, anywhere, through Patient PortalsEliminating the need for a personal visit by using online internal process management systems (portals) cuts back on a plethora of in-house resources and offers medical consumers solutions to trivial problems.

Online secure data collection, interpretation of laboratory test results, prescription, dispensary and automated billing are a  few of the services accommodated by online healthcare process management systems. In the meantime, who’s still paying for time-consuming and costly manual processes?

Essentially, online healthcare systems save time, resources and critical turn around in diagnosis and treatment, it’s easy to see why practitioners are shifting towards online patient portals as their method of choice in providing on the spot medical resolution, increased access to resources, rapid diagnosis and urgent treatment.

Convenient Bookings

As consumers stay connected in the administration of their medical care, booking an appointment with a medical practice need not be a waiting game.

Leading medical websites offer an environment where patients can be next in line, all the time.

Whether you’re the practitioner or patient, online patient booking systems allow freedom for the patient to control decisions right down to their preferred physician on the day, and as people become more empowered by making decisions. Accenture proximate that 64% of patients are expected to book their medical appointment online by the end of 2019 as phenomenal search figures continue to rise.

Educative Information

Quality information sharing by healthcare organisations that provide convenient access to people to know and understand their own health care needs keeps consumers engaged. Healthline.com report 65 million monthly visitors seek medical information and health advice online and it is within these health information pages, articles, subscriptions and e-newsletters that the most proficient medical websites are being explored.

Healthcare providers must take action in providing immediately accessible online resources to their patients with a dynamic approach to the exchange of information as healthcare consumers take greater responsibility for their medical decisions.

Citations:

Written by Daniella Smithson

  1. “The Mayo Clinic is the first and largest integrated, not-for-profit medical group practice globally and a comprehensive example of an online medical library offering patient services and updated medical research news” http://www.mayoclinic.org/documents/mc2045-pdf/doc-20078949
  1. “Accenture proximate that 64% of patients are expected to book their medical appointment online by the end of 2019 as phenomenal search figures continue to rise” https://www.accenture.com/us-en/insight-patient-engagement-digital-self-scheduling-explode
  1. “Healthline.com report 65 million monthly visitors seek medical information and health advice online” http://www.healthline.com/health/fibromyalgia
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