Southern Cross Cricket – Shopify eCommerce Rebuild

Background

A fresh and high performance online store for Australia’s cricket community

Southern Cross Cricket (SCC) is a leading Australian manufacturer and supplier of premium cricket gear. With a growing customer base and evolving retail expectations, SCC partnered with OSKY to completely refresh and rebuild its eCommerce website.

The existing platform no longer reflected SCC’s brand strength or provided the smooth shopping experience modern customers expect. The goal was to deliver a visually striking and high performing Shopify store that captures the excitement of the game and drives online sales through an improved user journey and streamlined checkout process.

This project formed Phase One of SCC’s digital transformation, laying the foundation for a future wholesale expansion planned for 2026.

Our Approach

Discovery

OSKY began with a detailed discovery process, conducting workshops with SCC’s team to understand the brand’s vision, target audience and business goals.

We mapped customer personas, reviewed existing purchase behaviours and defined the user journeys that would shape the new site’s structure and content strategy.

Design

The design phase focused on creating a modern and energetic visual identity that brought SCC’s products to life. The new interface highlights bold imagery, clear typography and an easy to navigate layout that mirrors leading sports retailers such as Babolat and ISC Sport.

Every design element, from product pages to navigation menus, was crafted to make shopping fast, engaging and mobile friendly.

Development

Built on Shopify, the new SCC site uses the platform’s robust eCommerce features with custom enhancements for performance and flexibility.

Key features include:

• Advanced product filtering and search tools
• Dynamic image galleries and video integration
• Secure multi gateway checkout with PayPal, Apple Pay and Google Pay
• Mobile optimised experience across all devices
• SEO and analytics integration through Google Tag Manager and GA4

These enhancements ensure a seamless experience from product discovery to checkout while empowering SCC’s internal team to easily manage inventory, promotions and content.

Testing and Launch

Before launch, OSKY performed comprehensive testing across browsers and devices to ensure flawless performance, accessibility and security.

Following deployment, SCC’s staff received hands-on training and full documentation for ongoing management and future scalability.

The Outcome

The new Southern Cross Cricket website delivers a high impact digital experience that reflects the passion and professionalism of the brand.

With improved performance, mobile responsiveness and visual appeal, SCC now provides customers with a fast and intuitive shopping experience that matches the excitement of the game itself.

This project highlights OSKY’s expertise in creating conversion focused and design driven eCommerce solutions that combine beauty, functionality and long term scalability.