Bringing Bubbles Corner Online: A Digital Transition Rooted in Tradition

For over 30 years, Joan has been the heart and soul behind Bubbles Corner, a beloved brick-and-mortar shop in Erindale known for its thoughtfully curated selection of soap, health, wellness, and beauty products. In 2024, Joan made the decision to retire the physical storefront and take Bubbles Corner online—preserving her legacy and continuing to serve her loyal customers in a new way.

The Solution

To support this transition, we partnered with Joan to bring Bubbles Corner into the digital space with care and intention:

• Shopify-Powered Online Store – We built Bubbles Corner’s new home using Shopify, a robust e-commerce platform that allows for smooth management of products and future online orders.
• Custom Theme Development – Rather than settling for a generic template, we customized a Shopify theme to reflect the charm and personality of Joan’s brand. From product categorization to visual styling, the site was tailored to her unique approach.
• Staged Rollout for Simplicity – Recognizing that Joan wasn’t ready to handle full online transactions from day one, the site launched initially as a catalogue-only experience, encouraging visitors to contact her directly for purchases. This phased approach helped manage costs and reduce complexity, leveraging Shopify’s catalogue-mode functionality.
• Holistic Support – Beyond the store build, we also managed her domain setup and web analytics independently of Shopify, ensuring full control and long-term flexibility.

Our Approach

Bubbles Corner is a true local gem. The collaboration came about organically—whether it was a friendly visit to the store or a chance encounter, the connection was rooted in community. Our goal wasn’t just to build a website—it was to help a neighbor preserve and evolve a cherished business.

The Outcome

Joan now has a fully functional, beautifully branded online presence that reflects the spirit of Bubbles Corner. The site is live, welcoming visitors, and ready to grow alongside her next chapter.