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Oxfam is a world-wide development organisation that mobilises the power of people against poverty. Oxfam Aotearoa (previously known as Oxfam New Zealand) plays a vital role in this work.
In 2021, Oxfam Aotearoa partnered with OSKY to assist in increasing public participation and support. Together both organisations focused on improving their website by making it friendlier through changes in branding, easier to navigate, simpler to donate and allow shortcuts and easy familiarity for returning visitors.
This partnership was born when Oxfam Aotearoa reached out to Osky through our website to seek advice and guidance.
Oxfam Aotearoa’s quite rightly consider their website to be their most important communication tool. Recognising they needed to focus on their digital presence, Oxfam Aotearoa looked at redesigning the site. However, the changes were purely cosmetic and didn’t focus on improving the user experience.
They really wanted to bring more people to the site, stay on the site and feel good about getting involved in the many facets of the great work that Oxfam Aotearoa do.
Engaging as many people as possible through a really strong digital first presence helps Oxfam Aotearoa to reach their goal for a world where everyone, everywhere can not only survive, but thrive. Through the project OSKY looked to:
Oxfam Aotearoa as a leading charity in New Zealand has to live up to high expectations with its new website. Their new custom WordPress website boasts a more engaging user experience, clearer navigation, and it’s significantly easier for their supporters to donate. Their campaigns are a more prominent offering, and their vast content library is easier to search and browse. The site is a much better testament to Oxfam’s value as a positive force for change in New Zealand, the pacific region and around the world.