In today’s marketing landscape, consumers have become more engaged due to the rise of social media. Brands have had to step up and be more aggressive and competitive in coming up with game-changing campaigns every time, and as a result, the process of strategising has likewise become more challenging for marketers. Here, we’ve listed all the ingredients you’ll need to create a powerful digital marketing strategy today:
- Don’t skimp on social media efforts.
Any digital marketer will tell you that these days, social media is king. Social media has disrupted the entire marketing system since social networks first started making waves in the early 2000s. With the majority of the world’s population being on social media, it has become one of the most powerful marketing tools for brands to utilise. So when it comes to preparing an efficient marketing strategy in a digital age like today, an engaging social media presence is an important ingredient.
- Remember the funnel.
There’s a funnel for cooking and there’s a funnel for marketing. This funnel is a very important tool that helps businesses put a successful marketing campaign in place. The marketing funnel maps out a consumer’s journey from beginning to end, which helps brands identify the right types of engagement, calls to action (CTAs), and opt-ins for each stage. The funnel has four stages: Awareness, Interest, Desire, and Action. Being able to map out the right forms of persuasion for all these four stages allows businesses to create a pleasant consumer journey, which subsequently turns leads into recurring conversions.
- Leverage on your past mistakes.
In marketing, there is not a single way to achieve success. And as brands traverse multiple paths and platforms, mistakes become inevitable. Instead of fretting over errors, you can make these mistakes work to your advantage by looking at them as points for improvement. By analysing your marketing strategy’s previous failures, you can gather important pointers that could help you streamline the best KPIs for your brand. Allow a substantial space for mistakes in your post-mortem reports and keep improving on your strategy as you move on to new campaigns in the future.
- Identify your means and make it work.
In cooking, it is essential to understand the budget you have for a specific dish and whether the ingredients you need are in season or not. The same thing applies in marketing. In order to map out intricate plans, one needs to identify what the working budget is, whether or not the current manpower is sufficient for execution, and whether or not the desired marketing channels are feasible. It is a critical step in any marketing plan to have a clear overview of the available resources before laying out an ambitious strategy. Because in marketing, as in all other kinds of endeavours, you have to work very efficiently within your means.
- Speak your customer’s language.
Lastly and quite most importantly, know who you are talking to and speak to them. When dealing with a lot of directives from different approving bodies within the organisation, it is very easy to get lost in the business language and point of view. Marketing means reaching out to your customers and engaging with them. Just like in cooking, you won’t be able to serve something your customers would enjoy if it wasn’t designed according to their taste. Only by putting your audience at the centre and by understanding their needs and wants will you be able create a well-moulded persona for your campaigns—the heart of every successful marketing strategy.